What Your Radio Station Should Be Sharing on Social Media. Social media can be a powerful tool for radio stations if its used as part of a Content Marketing strategy. Think of your website as a radio station. Just as you are continually airing content on your radio station songs, DJs, contests, etc. Of course, you want people to know that you are broadcasting this great content on your radio station, so you might put a billboard up by the highway to promote your station. After all, a lot of people drive along that route every day. By the same token, when you post great content to your website, you want to let people know by sharing that content on social media. Thats the highway theyre on every day. If your website is like a radio station, Facebook is like a billboard by the highway. Posting to social media without continually creating content on your website is like putting up a billboard to advertise a radio station that isnt broadcasting anything. Without content, social media loses most of its value. What Content to Post to Social Media. Of course, if all you post on social media is links to your own stations content, your social media presence can appear self serving. Moreover, it can limit the scope of your social media presence. Some of your listeners may be passionate foodies, but if you dont have anyone on staff who can create content around food, you wont be able to engage them on this topic. Joe Pulizzi, the founder of The Content Marketing Institute, popularized whats known as the 4 1 1 Rule for sharing content on social media. He credits Andrew Davis, author of Brandscaping, with the rules creation. The 4 1 1 Rule says For every six pieces of content shared via social media think Twitter for example Four should be pieces of content from your influencer target that are also relevant to your audience. This means that two thirds of the time you are sharing content that is not yours, and calling attention to content from your influencer group. One piece should be original, educational content that you have created. One piece should be sales related like a coupon, product notice, press release, or some other piece of content that no one will likely pay attention to. Jacobs Media Strategies Example. What does that look like in real lifeRebelMouse is the best CMS 2017 and 1 Wordpress VIP alternative. See what makes us so fast, and why you should replatform with us today. Ive been asked to make unofficial online streaming android application for a certain radio station. Ive experience with streaming in android for certain mp3 or. Template Featured Image Horizontal with a very very long title that will be truncated or maybe not. This post should display a featured image, if the theme. Great WordPress themes are the key to creating effective visual interfaces for successful static websites, such as sales pages. Welcome Here you will find free Blogger Templates and Wordpress Themes which have been downloaded million of times. We hope you enjoy these freshly made themes that. Radio Station Wordpress Template' title='Radio Station Wordpress Template' />At Jacobs Media, we practice the Content Marketing strategy that we preach. Every weekday, Fred Jacobs publishes a blogpost. But we share much more than just Freds posts on social media. Heres a closer look 4 Pieces of Influencer Content The target audience for Jacobs Media is radio broadcasters. I follow the blogs of several other content creators that are also of interest to broadcasters. These include Industry news sites. Major companies, such as Nielsen. Social media can be a powerful tool for radio stations if its used as part of a Content Marketing strategy. Think of your website as a radio station. Just as you. WoodSongs Old Time Radio Hour WoodSongs Radio Affiliates WoodSongs Old Time Radio Hour. Allvolunteer, listenersponsored, commercialfree, nonprofit, locallyrun, Community Radio for the Brazos Valley. Thought leaders in specific niches, such as broadcast law, streaming, or podcasting. I have also set up Google Alerts, both to call my attention to stories on specific subjects, such as connected cars, and to alert me to general topics like radio in mainstream publications such as Forbes, the Huffington Post, and Business Insider. Every morning, I spend 2. I think would be most interesting to our followers. I try to tag the author of the content in the social media post so they see we are sharing their content. This is particularly important when sharing content created by an influencer that we do not already have a personal relationship with. For example, if I see a great article written by a technology reporter for The Guardian, I will tweet it out and include the reporters Twitter handle in the hopes they will want to learn more about Jacobs Media. I dont adhere strictly to the 4 1 1 ratio I simply share more content created by other people than I do content created by us. Piece of Original, Educational Content I always share our latest blogpost on social media. We also use a Word. Press Plugin called Revive Old Post to share older blogposts, spread out throughout the day. Piece of Sales Related Content I think of this as Content that Converts While you dont have to jump through any hoops to read our blogposts, we also have some freemium content on our website, including webinar recordings, guides, and research results. To access this content, you must fill out a form to sign up for our email database. So for Jacobs Media, the 4 1 1 Social Media Rule looks like this 4 pieces of content written by other radio broadcasting influencers. Remember, 4 1 1 is a ratio, not a hard a fast rule. We often post more than six social media posts per day, but they tend to loosely follow this ratio. Video Tutorial. Radio Station Example. Commandos 2 Ita. So how would the 4 1 1 Rule apply to radio stationsIn much the same way 4 Pieces of Influencer Content A radio stations list of influencers will include anybody in the local market creating content aimed at the same audience. This could include local Journalists, columnists, and TV stations. Sports teams. Schools and universities. Bloggers. Bands, musicians and venues. Comedians and comedy clubs. Festivals and events. Create a list of local influencers who are creating content and share their content when it is appropriate. Piece of Original Content These are your blogposts, videos, photos, etc. Anything that does not require people to fill out a form to access. Piece of Content that Converts It doesnt make a lot of sense for radio stations to regularly post sales related content Advertise with us on their social media channels, because your followers are mostly listeners, not clients. Instead, this last type of social media post is a Call to Action in other words, it encourages people to complete one of the goals of your digital strategy. Those goals may include among other things Streaming the station. Signing up for the email database. Entering a contest. Purchasing tickets to a station event. Here are some examples DJ Dan will interview Drake at 5 0. Listen LINK TO AUDIO STREAMGet the details on all the hottest shows in the area. Sign up for our Concert Calendar Email LINKWant to see Muse at the Palladium Enter To win tickets here LINKKid Rock is headlining our Big Picnic concert this summer Get tickets here LINKDid you miss the Zoo Crews interview with Nick Cannon Listen to it here LINK TO THE RECORDING, WHICH IS BEHIND A FORMWhen your radio station shares content on social media, keep the 4 1 1 Rule in mind. Sam Houston And The American Southwest 3Rd Edition. Its a helpful rule of thumb. More Digital Tips. Seth Resler is a 2. New York City, Boston, Seattle, St. Louis, Providence, and San Jose. He left radio in 2. But he kept returning to the broadcasting industry, teaching radio stations how to apply the online marketing techniques being used by Silicon Valley companies. He writes a weekly column on All. Access. com, offering internet strategies for radio broadcasters. In 2. 01. 5, Seth joined us as our Digital Dot Connector, helping radio stations combine all of their digital tools into one overarching strategy. Latest posts by Seth Resler see all.